Digital Marketing Manager

The role will primarily involve delivering the new prospect acquisition digital strategy to drive the growth of quality leads, viewings and resulting revenue, supporting delivery of the core business plan. It will include management of a digital marketing executive and close working alongside the rest of the marketing team and our content team.,

• Responsible for the delivery of the inbound digital marketing strategy across PPC, Display, Paid Social.


• Responsible for the management of our digital marketing agency; setting them up for success, ensuring they act as an extension of our team with clear reporting in place that drives insight and improvements.


• Working alongside the Senior Content Manager to deliver the SEO strategy.


• Responsible for the company wide email marketing strategy which includes creation of email nurture journeys via Marketing Cloud. This will involve copywriting and visual design responsibilities to create engaging and effective email content that aligns with brand guidelines and resonates with our target audience.


• Working with regionally focused marketing teams to deliver a strong foundation of 'always on' digital marketing activity.


• Responsible for the measurement of website performance across key journeys to support continued conversion improvements and lead volume/quality. This will also include creation and optimisation of landing pages (CRO).


• Driving digital marketing innovation, testing new approaches and channels to ensure we are at the forefront of being relevant with our customers.


• Responsible for weekly, quarterly and ad-hoc digital marketing reporting to provide wider marketing team and key stakeholders with actionable insight.


• Responsible for ensuring all email marketing activities adhere to GDPR and other relevant legislation., 28 days holiday plus you get your Birthday off work - and if that's not enough you can also buy & sell holidays too


• 24 hours a year volunteer time - there are endless opportunities for you to get involved in supporting the causes that matter most to you


• Sabbatical of up to 12 months so you can take a career break after five years with us


• Free Healthcare cash plan for all colleagues, so you can claim back medical expenses like optical, dentist & physiotherapy. We also offer free private healthcare cover on an opt in basis too


• Life assurance cover for all colleagues
  
  We're keen to attract Digital marketing professionals who are happy to grab hold of the outlined digital marketing strategy and lead on the delivery. Someone who understands key digital channels including PPC, SEO, and social, who enjoys managing agency relationships and who isn't afraid to challenge when necessary., Confident in website and CRO, ideally within a transactional setting


• Experience of using Google Analytics - Power BI and Salesforce would be beneficial but not essential


• Competent on Marketing Cloud or similar (Pardot, dotmailer etc)


• Highly organised, with excellent written and verbal communication skills and a love of working with and being around people


• An interest in property, tech, innovation and science


• Willingness to travel to understand and get to know the different buildings and campuses within the portfolio across the UK
  
  Bruntwood SciTech crafts the specialist environments that science, technology and innovation businesses need to form, scale and grow. We create and nurture city wide innovation ecosystems, supported by our in depth sector knowledge, connections and expertise.


A joint venture between Bruntwood, Legal & General and Greater Manchester Pension Fund, Bruntwood SciTech's unique experience of working in strategic partnership with city councils, universities and NHS Trusts drives inclusive, sustainable economic growth through investment in science and technology infrastructure.

Some examples of our varied portfolio include: Bloc, Alderley Park, Circle Square and Innovation Birmingham, In addition to what to expect within the role and your benefits, it's good to know that you'll be working for a business that gives back - The Oglesby Charitable Trust has donated more than £30m since it started out in 2001. Supporting charities across Arts and Culture, Education, Environment, Medical Research and Social & Health Inequality.