Performance Marketing Manager (Fixed Term Contract)

As our new Performance Marketing Manager, you will drive brand discoverability and web traffic in order to generate leads and web sales via the management, execution and optimization of web marketing activity across PPC and SEM. You will ensure that our digital advertising continues to perform above ROI benchmarks, continuously supporting our e-commerce revenue generation, and will monitor and optimize advertising budget for optimal results.,

• Manage and execute SEM and PPC campaigns across different markets, within budget and in support of marketing strategies


• Align SEM and PPC execution with other media and channel plans, in partnership with wider marketing teams


• Maximize conversion and return through optimization of campaigns


• Collaborate with marketing and web teams to improve search engine optimization


• Deliver digital paid strategy across key web channels


• Conduct keyword analysis, copywriting and audience research


• Deliver clear and concise campaign performance reports to marketing stakeholders.
  
  Experience of managing, executing and optimizing paid campaigns to meet key objectives - particularly Google Ads (Search & Display), Meta, LinkedIn, TikTok.


• Strong understanding of SEO.


• Strong understanding of Google Analytics 4 and its use for performance measurement.


• Experience of using keyword research tools to inform campaigns.


• Experience of delivering web marketing campaigns in-house or with an agency.


• Experience with Shopping and Microsoft ads would be beneficial.
  
  We are the world's largest university press. We have both a worldwide reach and a personal understanding of local needs, partnering on the ground to adapt publications and resources to meet the individual needs of communities, societies, and countries. We partner with researchers, educators, and technology partners to stay ahead of the changing ways people around the world are accessing and sharing knowledge. With a presence in more than 50 countries and millions of customers around the world, an idea launched at OUP can have global impact.
  
  We care about work/life balance here at OUP. With this in mind we offer 25 days' holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.


We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.