Brand Communications Manager

As a Brand Communications Manager at Lotus, you would lead the activation of the brand at a local dealer level to increase the volume of brand compliant and retailer-based marketing activity.,

• Create, align, and execute dealer-led communications (customer and event related).


• Lead, review and act upon local dealer marketing capabilities and plans year over year.


• Develop efficient and effective local dealer support strategy including best-practice lead generation and pipeline management processes.


• Coordinate centralised asset creation, CI, and dealer standards.


• Equip dealers with best practice plans and resources to identify and convert sales targets.


• Work in partnership with the central Marketing team to ensure dealer product & trading strategies remain aligned with the global digital marketing strategy.


• Collate and improve product data and imagery to optimise sales.


• Use knowledge of the local dealer network to proactively resolve dealer requests, act on feedback and contribute towards the development of central dealer support tools.


• As required support the planning and execution of local PR initiatives to grow local media relationships and drive high impact local press coverage.
  
  Well-developed expertise in a similar role with practical working knowledge of dealer marketing and PR.


• Experience of planning, managing, and implementing network marketing activity i.e. EDM, marketing campaigns and best-in-class test drive roll outs.


• Result driven with experience increasing the ROI of retailer marketing activities.


• Advanced mass communication skills including presenting, writing for print/ online media and internal reporting.


• A data driven, customer obsessed and proactive mindset to find creative solutions to business challenges in support of customer experience and brand awareness ambitions.


• Advanced stakeholder management and influencing skills to effectively engage dealers and build long lasting relationships.


• Strong budget management, research, and evaluation skills.


• Resilient: Thrives whilst working in a fast-paced environment, under pressure and to strict deadlines without compromising on accuracy and attention to detail.


Desirable:

• Working experience in the automotive and/or luxury industry.


• Significant established relationships with media contacts.


• Experience with BEV
  
  In addition to a competitive salary, you will have access to the following benefits:



• 25 days' holiday plus bank holidays


• 6% pension contribution


• Access to the Employee Car Ownership Scheme


• Discretionary annual bonus scheme, based on your contribution and the performance of the company.


• Private Healthcare


• Group income protection based on length of service.


• Paid time off for medical appointments


• Family Friendly policies


• Exclusive Employee discount, wellbeing, and recognition platform #ForUSLOT