Communications & Digital Engagement Manager - Shiseido & Clé de Peau Beauté

Working closely with the Senior Communications & Digital Engagement Manager, the Communications & Digital Engagement Manager will execute the annual Shiseido and Clé de Peau Beauté press and influencer strategy, in order in increase press & social PR rankings and engagement with the brands with the aim to enhance brand love and awareness with press, beauty consultants and key influencers., MEDIA/INFLUENCER RELATIONS

• Supporting the Senior Communications & Digital Engagement Manager, to achieve annual KPIs


• Cultivate and maintain strong influencer and press relationships


• With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies with the goal of driving VIT and sales with key retail partners


• Liaise with relevant stakeholders on all paid-for campaigns with influencers


• Drive and execute PR & Communications initiatives, including product launches & strategic events


• Manage openings of new counters as well as existing doors with dedicated Communications plans, by collaborating with retailer social teams/online teams to increase brand presence, and with locally relevant influencers


• Identify opportunities to target influencers and generate social media coverage in new and unique ways.


• Manage all image and sample requests with the support of the Communications & Digital Engagement Intern.


PRESS OFFICE

• Take ownership of PR monitoring & reporting, managing the PR Intern in tracking and monitoring online coverage, as well as contributing to the monthly editorial reports and press launch reports.


• Work with Communications & Digital Engagement Intern to manage the timely send out of all press mailers to all lead times.


• Create PR Calendars and Strategy Documents for the brands alongside Senior Communications & Digital Engagement Manager


• Organise Press and Influencer trips (travel / accommodation) alongside Senior Communications & Digital Engagement Manager and with EMEA / Global contacts.


• Manage Shiseido and Clé de Peau Beauté budget alongside Senior Communications & Digital Engagement Manager, to ensure that all costs, PO's and invoices are updated each month.


• Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI.


• Cultivate and maintain strong press relationships, Influencer Relationships.


• Identify opportunities to expand the Shiseido and Clé de Peau Beauté sphere of influence beyond the traditional beauty influencers in line with brand DNA.


• Manage the execution of PR & Communications initiatives, including product launches & strategic events.


• Day-to-day liaison with Global / EMEA teams, including delivery of all required assets, liaison with EU logistics and marketing team


• Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager


• Provide in-depth monthly Influencer engagement analysis using available analysis systems


• Provide the UK & EU teams with competitive analysis on influencer engagement
  
  Solid proven experience in Beauty PR including good relationships with online press and influencers.


• Excellent understanding of social media sphere with a solid knowledge of leading UK Influencers and vloggers


• Excellent verbal, interpersonal and written communication skills with a high level of attention to detail.


• Ability to think strategically and act independently to drive brand goals.


• Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines.


• Budget Management and understanding of SAP.


• A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking.


• Experience across luxury, skincare.


• Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
  
  Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?, Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.


Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of premium Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

3. Customer-driven decisions

4. Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, UK's Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products.

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites. Our mix of sales is 55% online and 45% in brick & mortar., Recently voted as No5 most trusted brand in Health & Beauty worldwide, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future., Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within., Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry., At Ulé we are on a mission to promote botanical, conscious beauty, being the first skincare brand to grow its ingredients in our own indoor high-tech vertical farm., At Gallinée we believe in working with your microbiome to help it to look after you. Our products contain a patented complex of prebiotics, probiotics and postbiotics to nourish and support the good bacteria that make your own personal ecosystem. Helping them to look after even the most sensitive skin.


• Day off when you get married or move house


• Generous contributory pension scheme - match up to 8%


• Annual performance related bonus


• Private medical insurance with Vitality


• Enhanced parental allowance


• Generous product allocation & discount


• Life Assurance up to x4 your salary


• Flexible Friday finish


• Flexible & hybrid working


• Wellbeing programmes


• Annual performance and development reviews so you know your career is going in the right direction


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