Customer Development Executive - South East Wales - HEINEKEN

Reporting into the Customer Development Director, this role works closely with team members and key stakeholders to support the achievement of our value share objective by driving brand penetration, visibility and quality across a range of indirect channels. The core of the role focuses on driving incremental net distribution by retaining the current distribution footprint and unlocking incremental opportunities, ensuring the right brands are distributed in the right outlets.

The CDE will activate key brand platforms, campaigns and events across relevant outlets in the patch. You'll work closely with our national and indirect team to deliver tactical activity in accounts and execute new opportunities.

You'll need to develop and maintain a high profile within the geography by building a strong network of customers and contacts with regular meetings to build a pipeline of new opportunities.

So, what will you be doing? Here's some of the key accountabilities;

• Implement the brand penetration, visibility and quality objectives set by the On-Trade Leadership Team


• Work with our National and Indirect team to deliver tactical activity in accounts, working in an agile way to adapt to new opportunities.


• Prioritising calls to strategically important accounts, spending time where maximum impact can be gained.


• Sell the brand propositions to outlet decision makers with passion - ensuring alignment with outlet type and brand positioning.


• Identify appropriate outlets for marketing activity and deliver brilliant execution of promotional campaigns.


We sponsor some fantastic events that you may have heard of, such as Champions League, Rugby's Champion's Cup, UEFA Women's Euros and The F1. Plenty to get involved in!,
• Company Car (a full UK Drivers License is required for this role)


• Annual bonus


• Company funded Private Medical Healthcare


• double matched pension (up to 10%)


• 35 days holiday


• A monthly case of our delicious ciders and beers!


• Comprehensive Opportunities to develop.


You'll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we're always working towards being a diverse and inclusive company.

The Application
If you like what you've read and want to explore this opportunity further, please apply as soon as possible. We may close vacancies early where we receive significant numbers of applications, so don't delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we're more than happy to review our processes - please feel free to get in touch with us as recruitment@heineken.co.uk.

This role is fast paced and requires flexibility in its approach. You'll need to adapt your selling style and tools according to the customer and channel. This can be done by building quick, quality relationships with customers.

We need someone with a real passion for brands, able to discuss our portfolio with the enthusiasm it deserves.

If you have;

• Excellent communication skills


• Brand selling experience


• Strong interpersonal skills with the ability to get on with people from all walks of life


• Commercial acumen and negotiating skills


Experience in pubs and beer isn't essential for this role and we actively encourage people with a passion for sales in any industry to submit an application!

As the nation's leading pub, cider and beer company and the name behind a host of brilliant brands, we're looking for equally brilliant people to help us on our journey to building a better future.

There's so much more to HEINEKEN than meets the eye and right now, we're looking for a Customer Development Executive in South East Wales and the Costwolds!, We've 150 years of brewing history and are proud of this legacy. Yet we're sure our best days are ahead of us. Every one of our colleagues has a role to play as we dream big, set bold ambitions and push the boundaries. We support colleagues on this journey with development opportunities and unique experiences to help them reach their full potential.