Digital Content Marketing Senior Executive

The Digital Content Marketing Senior Executive will be responsible for developing high-quality copy for marketing materials. To do so, they will learn all about and make significant contributions to Menzies's tone of voice guide to efficiently maximise the impact of content they generate, they will also be responsible for managing SEO practices such as content strategy, link building and keyword strategies to increase rankings and maximise ROI of content. They will understand the successes and challenges of content from our market competitors and will share their learnings with co-workers and stakeholders to consistently deliver.

Objectives of this role

• Maximise consumer engagement with marketing content


• Improve Menzies's presence through search engine optimisation (SEO)


• Share insights on competitor marketing content


• Widen Menzies's marketing reach, Use SEO best practices to drive traffic to Menzies's digital channels


• Optimise, create, edit and review copy for website, blogs, whitepapers, videos scripts/ video editing and marketing materials - consistent with brand guidelines and maintain a consistent tone and style


• Track, report, and analyse website analytics, monitoring digital content engagement metrics and keywords rankings


• Website maintenance, uploading content and reviewing technical SEO


• Promote company offerings to reach new audiences


• Perform ongoing keyword discovery, expansion and optimisation


• Develop and implement link building strategies


• Work with the firms content creators to optimise all copy


• Recommend changes to website architecture, content, internal linking and other factors to improve SEO positions to target keywords.
  
  The successful candidate will have outstanding copywriting skills, be confident in both written and vernal communication skills and have the ability to conduct in-depth research.


They will have a strong knowledge of SEO best practices and an understanding of digital tools like Google Analytics, SEMrush, and others. They will also desirably have experience of using the following digital platforms: WordPress CMS website platform, HubSpot or similar CRM and Adobe premier pro or similar video editing software.

You would need to have a good degree of computer literacy, ability to work effectively without oversight and also superb organisational and time-management abilities.

Preferred work experience/ qualifications:

• Will have 2+ years of experience working as a content/digital/marketing creator


• Previous experience in a professional services firm - ideal but not essential


• Significant experience creating high-quality marketing content


• Capable of managing multiple competing priorities
  
  We are currently looking for a Digital Content Marketing Senior Executive, which is a new position in our Marketing team in the Heathrow office in Staines.


This position reports into Sam Coombes, to find out more about him please read here

Why Join Menzies?

• We are a UK based recognised employer of choice with office locations in London, Surrey, Hampshire, and South Wales (Cardiff).


• Join our family of over 600 employees. Be a member and not just a number!


• We offer a dynamic and rewarding environment with exposure to a diverse range of clients and industry sectors.


• Our package and benefits are very competitive.


• Work life balance is part of our organisational culture,


• We believe in developing our staff throughout their career., Our focus at Menzies is providing a #BrighterThinking approach, going the extra mile to keep clients on-track to achieve their personal and business objectives. As a leading UK accountancy and advisory firm, we have a passion for advising entrepreneurs and SMEs through our sector-led teams.


We apply the same principles to individuals within the Firm. Our people are ambitious, self-motivated, and encouraged to develop their skill set and realise their potential.

#BrighterThinking is how we sum up the difference we make, as a firm, to our clients and in the way we hire and develop talent in Menzies. It's finance and accounting expertise, combined with strategic commercial thinking and a promise to add real value across all areas of our clients' businesses.


• Competitive base salary (we do yearly market research to ensure we offer a competitive salary to our employees and joining candidates)


• 33 days annual leave entitlement a year inc. bank holidays (31.5 days for trainees)


• Annual buy and sell leave scheme.


• Private Medical Cover available to all employees (trainees can opt in for a salary sacrifice)


• Private Pension Matching Scheme: if employee contributes 2.5-5%, we match it and add another 3% on top!


• Employee Referral Bonus up to £10,000 for a successful placement


• Reimbursement of one professional subscription each year


• Dress for your day policy - you decide, not us!


• Life Assurance 4x your salary


• Group Income Protection - 75% of salary if long term sickness exceeds 6 months.


• Agile Working is embedded in our culture: we understand that everyone works in different ways and need flexibility within their working day.


• Learning and Development opportunities and Study Support throughout your Menzies career


• Career Coaching programme for Managers and above


• Better Place to Work Initiative: proactive benchmarking of the best DEI and wellbeing programmes to offer our employees and improve our employee experience.


• CSR Programme: each office will be involved in various charity and sporting activities to help raise funds and give back to the local community.


• Employee Assistance Programme - our EAP is available for all Menzies employees and their families. As well as being a support line for mental health counselling, it also offers practical financial, legal and life management advice 24 /7 and is completely confidential.


• Paid sick leave - a generous scheme to help you when you are struggling with health issues.


• Free flu jab, eyesight test and physical health checks


• Cycle to work scheme.


• Enhanced Parental + Family Leave: We are a place where you can combine both a career and a family so those going on Maternity Leave can expect 100% pay for 3 months and 50% pay for the next 6 weeks, those going on Paternity Leave can expect 100% pay for 2 weeks (both subject to eligibility). We also have Adoption and Shared Parental Leave


• Volunteering Scheme with a maximum of 2.5 days given by the Firm to match 2.5 days devoted to qualifying schemes by the employee in any 12-month period.


• Season Ticket Loan