Digital Marketing Manager

Are you innovative and passionate about current trends and creating digital marketing campaigns? Target Furniture Ltd is looking to hire a digital marketing manager to support the marketing team in effectively promoting its message across all digital channels. On a daily basis, they will manage Target Furniture Ltd's social media, including Facebook, Twitter, and Instagram, and create email blast campaigns to target key customers. They will also delegate responsibilities to copywriters, content creators, and other members of the marketing team, and stay up to date on the latest social media trends.

Objectives of this role
Plan, execute, and manage all digital marketing for Target Furniture Ltd, including SEO, SEM, email marketing, and social media
Establish and execute a digital marketing strategy to distribute content
Work with and manage a team of writers, marketers, and other stakeholders to maintain Target Furniture Ltd's digital presence
Maintain consistent brand messaging across all social channels
Identify, analyse, and measure trends and content to assess how well it's performing and optimise user experience
Create and maintain an editorial calendar to deliver targeted content

Responsibilities
Create and manage content for Target Furniture Ltd's social media, emails, and other forms of digital communication
Research, track, and analyse consumer behaviors and trends and implement research into digital marketing campaigns
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
Develop and monitor campaign budgets
Stay up to date on the latest social media trends, and implement them in Target Furniture Ltd's marketing campaigns

Social media savvy, with a passion for staying on top of trends
Strong sense of creativity, imagination, and innovation
Excellent interpersonal skills, with the ability to collaborate with other departments
In-depth knowledge of various social media platforms and best practices
Ability to analyse consumer metrics, reports, and trends
Strong project management and managerial skills

Preferred qualifications
In-depth knowledge of current digital trends
Experience in digital marketing, or a related field
Proficiency in photo and video editing software
Experience with SEO and SEM strategy and keyword research
Understanding of website analytics tools, such as Google Analytics
Analytical mind, with a passion for measuring data