Head of CRM Tails.com - Interim (9-12m FTC)

The Head of CRM is responsible for developing and delivering the vision & strategy for CRM at tails.com in line with the businesses strategic priorities, and working closely with the Brand, Marketing and Commercial team to deliver key customer engagement, value and loyalty metrics. Accountable for data compliance related to outbound communications.

The things you'll do

• Develop the CRM capability in line with the businesses strategic and commercial priorities;


• Develop the customer segmentation model, working with the Head of Trading to drive understanding of their relative value to Tails.com and roadmap for their lifecycle comms, from onboarding, nurture, loyalty and retentionLead on the development, roll out and measurement of new email / SMS templates aligned with the Tails.com brand refresh


• Review and improve ways of working with marketing, trading, creative, data, product, brand and proposition.


• Carry out the annual data protection review for outbound communications.
  
  Proven experience leading a successful CRM team in a D2C/ subscription and or omni-channel brand environment


• Extensive CRM channel knowledge technically proficient on CRM platforms (Emarsys preferable)


• Data protection & privacy expertise


• Commercially literate and performance driven


• Strong communicator and cross-functional collaborator


• An active member for the Senior Commercial team
  
  We are looking for an experienced CRM specialist to lead a high performing CRM function for Tails.com, in UK and EU territories. Parental cover for 10-12m full time contract.


Changing the world of pet food for good

We're tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog's unique tails.com recipe - so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It's clever stuff.

We've got bold plans. Having created an entirely new category in pet food, we're now scaling fast in the UK and Europe - backed by Purina, one of the world's largest pet food companies. You'll join a bunch of smart people working towards the same goals - and a bunch of smart-ish dogs, all working on their own thing.

Together, we'll change the world of pet food for good.

If this sounds like it matches your experience and what you'd love to do, we can't wait to hear from you! And because we believe that diverse teams perform better, we'd especially love to hear from you if you're from an under-represented demographic.

Here's a taster of how our recruitment process works:

• Once you have applied your CV will be reviewed by the Hiring Manager.


• If selected, you will then have a call with the Talent Acquisition Manager for 30 minutes to understand more about your skills and experience.


• Should you be successful, the next stage will be a video call with the Hiring Manager for 30 minutes.


• If successful, you will be invited back to present a task back to a panel of interviewers for 45 mins


• The final stage is a video call with our Marketing Director and Head of Trading for 30 minutes.


Our Commitment

We're proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at tails.com.

During your interview process you'll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

What's in it for you?


• Competitive salary, reviewed annually.

Flexible core hours, giving you true work life balance.
Hybrid role to ensure this role works for you.
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days.

• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance.


• Optional 5 days unpaid leave and 1 paid volunteer day each year.


• When you need a change of scenery, you can work from abroad 2 weeks every 6 months.


• Health insurance for you, paid by tails.com (starting mid 2023)

Flexible paid care leave to support immediate dependants, people close to you and pets.

• An external financial coach to support a range of topics - debt management, savings and investments.


• Vet service - to support with all pet related questions.


• 50% discount on all tails.com and 40% on Republic of Cats products.


• Discounted gym membership.