Job Description

AXA Global Healthcare's digital presence is growing and is pivotal to achieving the business' transformation strategy. As Website Strategy Manager you will own and lead the ongoing development and optimisation of AXA Global Healthcare's website to drive the growth of our business while also ensuring we deliver the best possible experience to all users. At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work part of your week away from home, at our Tunbridge Wells office.

What you'll be doing:

• Manage the maintenance and development of the portfolio of websites under the business's ownership, including content management and implementation of campaigns, whilst collaborating with the marketing managers and their teams to optimise all digital activity to reach relevant global audiences.


• Lead the technical SEO activity, in close partnership with the digital marketing agency. Oversee and ensure the timely implementation of a schedule of SEO optimisations on the website to boost and maintain strong SEO performance.


• Oversee the end to end User experience of customers on the website, lead continuous UX optimisation and improvements, including UX is optimized and accessible for customers.


• Support with sprint planning for the dedicated development team and backlog management to ensure plans are in line with support key business priorities.


• Manage and contribute to cross-business strategic projects and transformation initiatives. Ensure customer requirements and UX are always considered whilst ensuring consistency of customer experience and use of best practice in digital developments.


• Lead the CMS migration from CMS 11 to CMS 12 this year with Optimizely


• Report on web activity, ensuring it complies with both AXA and AGH guidelines, and provide regular performance reporting mapping out the user journey on the website.


• Work with external digital and/or creative agencies to create new functionality for the website to improve the UX.


• Manage the roadmap of tools and systems to constantly improve and optimise the performance of the website activity.


• Ensure knowledge of digital best practice and web design innovation is kept up to date, and utilise this knowledge in developments.


• Develop and manage direct reports in keeping with AXA's Performance Management and people development guidelines.


• Scope will include website in English and in French, We acknowledge and appreciate the exceptional efforts of our people in protecting what matters most to our customers. In exchange we offer a series of core and supporting benefits designed to empower our people to thrive both professionally and personally., We believe in hiring people who possess the appropriate skills and values that align with our vision. Our selection process is fair and equitable, ensuring that all candidates have an equal opportunity to join us. We are dedicated to promoting diversity and inclusion, and we actively encourage applications from individuals of all backgrounds. As an Equal Opportunities Employer, we take pride in treating our employees and potential hires with respect and without discrimination based on any Protected Characteristics., AXA UK are recognised as a Disability Confident Leader. We actively encourage applications from people who face barriers in the workplace due to a disability or long-term health condition. We participate in the Disability Confident 'Offer of Interview' scheme. This means a fair and proportionate number of candidates with long-term health conditions or disabilities who meet the essential criteria of a job, will be offered an interview.


• You'll need to show you meet the essential criteria as detailed in the job advert or job description


• You don't need to share the details of your long term health condition or disability for your application to be considered under this scheme


As part of your application, you'll be asked if you would like to 'opt in'. To ensure ease of access, every job advert lists a responsible Talent Acquisition contact, who'll be able to connect you with our Accessibility Concierge if you require any support.

Screening & Conduct

As a regulated financial services company, all successful candidates will be subject to pre-employment checks. Additionally, adherence to the Prudential Regulation Authority's (PRA) Insurance Conduct Standards and the Financial Conduct Authority's (FCA) Conduct Rules will be required., This depends on the location of the role, and what works best for you and the interviewer. We'll give you all the information you need to prepare for whichever format's used for your interview.

I'm struggling to connect to my online interview, what should I do?

Don't worry, we know these things happen. Get in touch with the person who arranged your interview, or the Talent Acquisition contact. One of the team will be able to help get the interview started or re-arrange it for a different time.

How do I get feedback on my interview?

Whenever possible, we'll call and provide feedback by phone. Sometimes, we'll need to provide feedback by email.

How can I prepare for my interview?

We'll send a candidate preparation pack before the interview to help you prepare.


• Extensive experience in owning, maintaining and developing a content management system


• A passion for improving the customer experience for all users


• Strong UX experience with proven track record in optimising and improving web customer journeys


• Strong expertise in SEO best practices


• Previous experience of using a content management system (Episerver experience a plus)


• Experience implementing a variety of web analytics tools , in line with a website strategy


• Highly analytical with proven experience in using behavioral data to improve the website experience


• Experienced in managing a team of both content editors and backend developers


• Well organised and ability to work on multiple tasks at a time


• Adaptable and collaborative


• Knowledge of French language would be highly desirable


As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical checkup to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East., At AXA we have a culture of trust, respect and care, where everyone belongs. We have an ambition to become one of the most inspiring companies to work for, as such we're committed to supporting employee needs, providing meaningful career development, and celebrating differences. We all have a role to play in ensuring a working environment in which everyone, regardless of who they are, can reach their true potential., At AXA we're committed to offering a fair and inclusive experience to all candidates. You're encouraged to report, in good faith, any concerns of behaviour or processes believed to be inappropriate, unethical, or illegal.

Should you wish to report any concerns, you can do this through by sending an email to speak-up@axa.com, AXA's dedicated hotline. This service is managed by an independent investigation team. Please note that this email address is not for dealing with job or application related queries.
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At AXA UK, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:

• Competitive annual salary of up to £45,000


• Annual company & performance-based bonus


• Contributory pension scheme (up to 12% employer contributions)


• Life Assurance (up to 10 x annual salary)


• 28 days annual leave plus Bank Holidays


• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave


• AXA employee discounts


• Gym benefits, When will I hear back from you after my interview?


We aim to provide feedback as soon as the interview process allows. The time period will vary depending on the role.

How do I discuss the package I've been offered for a role?

You can discuss the package with your Talent Acquisition contact at offer stage.

Yay! I've got the role, what's next?

We'll carry out a number of background checks before you start. This is known as 'screening'.

Do you do any background checks?

Yes. All financial services companies, including AXA, are regulated by the Financial Conduct Authority (FCA). Being part of a regulated industry means we must check the background of all applicants before we confirm a job offer.

Pre-employment screening is not just regulatory, it also gives us the confidence that our people are the right fit to protect what matters to customers, colleagues, and our business.

• Who is screened? Everyone, from first-jobbers to senior directors! Often, the higher up the career ladder you are, the more stringent the screening becomes.


• What is screened? Identity and address; qualifications; employment history; credit check; criminal record; directorships.


If you think anything may affect these checks, please tell us.

What benefits or perks do you offer?

At AXA, we appreciate the people who work for us and regularly review our rewards package to reflect that. The advert for the role you're interested in will detail what you can expect to receive, but you can see an overview of our benefits and perks on our Why Join Us page.

Does AXA offer car allowance or a company car?

This depends on the grade, role, and eligibility of the employee. Check the benefits listed on the ad for the role you're interested in or confirm with your recruitment contact.