Marketing & Communications Co-Ordinator

The Communications and Marketing Coordinator is responsible for driving
external communication strategies, managing digital platforms, and
expanding Healthwatch Cornwall's network. This role aims to enhance
stakeholder engagement, increase public awareness, and support the
organisation's mission of improving health and social care services in
Cornwall. By fostering strong relationships, producing impactful content, and
ensuring effective internal communication, the Co-ordinator plays a pivotal
role in achieving Healthwatch Cornwall's objectives and promoting its
initiatives effectively., External Communications

• Develop and execute a comprehensive communications plan.


• Cultivate relationships with journalists, stakeholders, and partner

agencies.

• Produce monthly e-bulletins and quarterly newsletters.


• Respond to media inquiries and generate relevant case studies.


• Identify and secure external media coverage opportunities.


• Create clear and accessible press releases, articles, and statements.


• Lead the creation of innovative content for online and offline channels.


• Develop impact reports demonstrating feedback-driven outcomes.



Digital Communications and Social Media:

• Develop and implement Healthwatch Cornwall's social media strategy.


• Manage social media platforms and maintain content quality.


• Monitor web analytics and develop strategies for increased site traffic.


• Ensure the website is updated with accurate information.



Network Development:

• Publish regular newsletters and emails for stakeholders.


• Maintain and update the Healthwatch Cornwall website.


• Represent Healthwatch Cornwall on stakeholder boards as required.


• Manage a contact database for interested individuals.


• Achieve annual contact growth targets.





Internal Support:

• Produce promotional materials for research, event, and engagement





activities.

• Support national communications efforts as part of the Healthwatch

network.

• Ensure communications adhere to Healthwatch England standards.


• Provide staff with branding guideline training.


• Edit and design published reports.


• Facilitate effective internal communications processes.


• Collaborate with team members and attend meetings and events as

needed.

• Support colleagues and volunteers in various communication tasks.



Key Competencies:

• Actively participate in team meetings and contribute to creating a

supportive environment.

• Support the achievement of Healthwatch Cornwall's objectives to a high

standard.

• Prioritise health and safety in accordance with organisational policies.


• Contribute to individual and team targets outlined in the Annual Report.


• Engage in regular performance evaluations and feedback sessions.


• Represent Healthwatch Cornwall professionally in all interactions.


• Always maintain professional boundaries.



Safeguarding:

• Drive external communication strategies and marketing initiatives while

ensuring the safeguarding of vulnerable individuals.

• Stay abreast of safeguarding policies and procedures, actively

participating in relevant training sessions to enhance awareness and
understanding.

• Integrate inclusive communication practices into marketing materials

and interactions to prioritise the safety and well-being of vulnerable
individuals, while also maintaining strict confidentiality regarding
sensitive information.

• Develop risk mitigation strategies within marketing plans, maintaining

accurate records of safeguarding actions, and adhering to reporting
protocols.

Essential Desirable
Qualifications: Educated to degree level or equivalent Additional certifications or training in

marketing strategies, digital marketing, or
communications are advantageous.
Experience / 2+ years of experience working in a similar role Proven experience in developing and

Knowledge: executing communication and
marketing strategies, preferably within
the healthcare or nonprofit sector.
A solid understanding of marketing principles and practices,
including branding, market research, and audience
segmentation.

Experience of creating engaging posts and campaigns across
a variety of social media platforms


Experience of using media management tools and reporting

Experience in producing engaging content for diverse
audiences, including newsletters, press releases, and
promotional materials.
Experience of writing newsletters and using tools such as
Mailchimp

Experience in managing digital marketing campaigns across Knowledge of current trends and best
various platforms, including social media, email marketing, and practices in digital marketing, including
website management. SEO, SEM, and content marketing.




Skills: Excellent written and verbal communication skills, with the

ability to convey complex information in a clear and concise
manner.
Strong interpersonal skills, with the ability to build and maintain
relationships with stakeholders, journalists, and partner
agencies.

Creative thinking and problem-solving skills, with the ability to
develop innovative marketing campaigns and strategies.
Attention to detail and the ability to manage multiple projects
simultaneously while meeting deadlines.

Proficiency in digital marketing tools and platforms, such as
social media management tools, email marketing software,
and web analytics.
Personal Embraces a growth mindset and contributes to fostering a
Attributes:
positive growth culture within the team and organisation.
Proactive and self-motivated, with a passion for making a
positive impact in healthcare and community settings.

Adaptability and resilience, with the ability to thrive in a
changing environment.
Ethical and responsible conduct, with a commitment to
upholding confidentiality and safeguarding principles in all
communications and marketing activities.

Commitment to continuous learning and professional
development, with a willingness to stay updated on industry
trends and best practices.

Salary: £27,411-£29,591 FTE for 35 hours (Grade 2 higher), pro rata


Contract: Fixed Term to 31 May 2029 (subject to external contract)


Background:


Healthwatch Cornwall (HC) holds one of 152 local core Healthwatch
contracts in England which were formed in response to the Health and

Social Care Act 2012. Healthwatch England provides representation at

national level and Healthwatch Cornwall is funded by the Department of
Health via Cornwall Council.

Our vision is to inspire positive change in Cornwall's health and social care

through effective public engagement and research, and we exist to ensure

people and communities have a strong voice to influence and challenge
how health and social care services are provided within their area.

Healthwatch Cornwall is a Community Interest Company (CIC), and we
act as a 'critical friend' to the commissioners and providers of health and

social care services to enable progressive and beneficial decisions to be

made. We also deliver contracts in associated public research and
engagement areas with specific groups, currently ranging from maternity

services, partnership boards and mental health.