Marketing and Communications Media Officer

This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.

PR and Media Relations

• To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.



• Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice



• Develop and support in house PR roll out


· Work with external PR agency on selected press releases where relevant

· Write press releases in line with campaign launches and key moments

· Develop pitches and news stories and other promotional copy.

· Lead on media briefings that convey appropriate key messages and prepare spokespeople

· Identify and interview case studies and media spokespeople

· Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager

· Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.

· Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.

· Be part of out-of-hours weekend monitoring rota

Communications


• Maintain the communications calendar



• Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors



• Be the first point of contact for media enquiries and manage the press office function in a timely manner.



• Maintain library system for press cuttings, monitor cuttings and report on results



• Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families



• Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies



• Maintain a detailed and GDPR compliant contact management system of all case studies



• Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts


Families


• Maintain relationships with current patient families who are sharing their cancer journey stories with the media.



• Produce stories of patient families and share online and social media



• Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.



• Be key spokesperson for families media storytelling


Other


• Contribute to the overall Marketing and Communications function of Children with Cancer UK



• Carry out any other duties commensurate with the general level of responsibility of the post



• Occasional events attendance



• Partnership relationship building



• Manage relevant cases and inboxes on Salesforce