Marketing Consultant (Mandarin Speaker)

Discusses the specific services & products (including but not limited to: summer/winter camps, holiday courses, online tuition courses and etc.) with senior management team, identify the targets customer group, marketing requirements and business methods;
- Conducts thorough market research, collates and interprets findings of market research and presents results to the management team;
- Through market research, gives suggestions & possible changes that can be made in terms of programme design, course content, price, promotion etc.;
- Designs advertising plans (in both Chinese and English) according to marketing requirements, monitors the progress of advertising campaigns and make modifications if necessary;
- Develops digital marketing strategies and copywriting (mainly in Chinese), plans and writes regular contents & articles on Chinese social media platforms, eg.: Facebook, WeChat, Weibo, Little Redbook (Xiao Hong Shu), etc. to promote company brand awareness;
- Carries out effective marketing analytics, using techniques and tools to track statistical data, market trends, customer behaviour and competitor activities etc. to identify potential business opportunities, adjust marketing strategies accordingly and maximise customer converting rate;
- Supports various online & offline marketing campaigns; organises and makes arrangements for open day, seminar, exhibitions, fairs and etc. to promote the company's holiday camps and tuition courses;
- Translates promotion documents (ie.: brochure, leaflet, articles, etc.) to Chinese
- Designs customer feedback survey, collects customers' feedback and gives recommendations on the possible changes can be made to the existing programmes & courses;
- Oversees budgets for marketing efforts to guarantee cost-effectiveness over time while maximising results across channels.

We are currently hiring a Marketing Consultant (Mandarin Speaker) to promote our summer school & winter camp programmes, online private tuition and group lessons for 7+, 11+ and 13+ students in China and Far East markets. The successful candidate must be bilingual (English and Chinese), has strong marketing and communication skills and is familiar with UK summer/winter camps and online tuition markets. Candidates with previous experience in developing summer & winter camps or with their own client base would be highly desirable., Must be bilingual in both English and Chinese, fluent in written and verbal. (mandatory requirement)
- Educated to Bachelor's Degree or above. (mandatory requirement)
- Proven marketing experience, preferably working in UK summer/winter camps or online tuition development related fields. (mandatory requirement)
- Strong communication skills and marketing awareness, understanding of Chinese culture, keen insight, and ability to identify target customer groups and market trends, etc. (mandatory requirement)
- Sound knowledge of digital marketing; in-depth working knowledge and experience of using a wide range of Chinese social media & digital communication platforms, including but not limited to: WeChat, Weibo, and etc. (mandatory requirement)
- Must have excellent copywriting skills (Chinese) to produce regular articles for both online and offline marketing campaigns. (mandatory requirement)
- Solid knowledge in market research & analysis, strategic thinking, project management and negotiation. (mandatory requirement)
- Candidates with established client base would be highly desirable. (highly desirable)
- Basic accounting knowledge, in particular cost control and budgeting. (highly desirable)
- Good IT skills and proficient in Microsoft Office Packages, Adobe Photoshop and video editing. (highly desirable)
- Child safeguarding knowledge is desirable. (highly desirable)

Kew Learning Ltd (also known as Kew Learning) was founded in 2018 with the aim of providing unique and highly effective method of teaching 7+, 11+ and 13+ exams to help children gain entry to the best grammar schools in their local areas. In addition, our dedicated education team also offer expert advice and services to support Chinese students to apply top UK independent schools that suit their academic background.