Marketing Specialist - Europe (Role can be based in the UK, France, Germany, Italy Or the Netherlands)

Join us as a Regional Marketing Specialist, where you will support the Regional Marketing Manager in campaign development and execution, covering tasks like creating content, launching new products, implementing value pricing strategies, engaging on social media, driving upselling initiatives, and enabling sales efforts. Your role will play a crucial part in advancing regional marketing achievements and maintaining alignment with organisational goals.

Your duties will include:

• Support and track POLY4 campaigns in assigned geographical areas and crop segments.


• Ensure farm gate reach, maintain a full and up-to-date database of target customer groups (CRM database) and use effectively to support POLY4 campaigns.


• Coordinate and collaborate with other regional functions (e.g. agronomy, and market intelligence) to ensure alignment in region specific marketing efforts.


• Propose innovative field marketing and digital marketing tools for the region, prepare and implement specific projects, coordinate with regional marketing manager.


• Monitor the acceptance of campaign messages across various customer levels and propose corrective actions as necessary to the regional team.


• Assist in analysing marketing data, including campaign results, conversion rates, and web traffic, to inform future marketing strategies.


• Liaise with external vendors to execute promotional events and campaigns.


• Organise and conduct market research to gather insights for campaign optimisation.


• Prepare and deliver promotional presentations.


• Create regional communication content and manage online platforms including the company website and social media accounts.


• Propose and develop digital and non-digital sales toolkits to help B2B customers to convey product messages to sub-customers.


• Track customer trends, needs and POLY4 brand acceptance at all sub-customer, influencer and farmer level and propose any proactive corrections.


• Collect Grower, Channel, Influencer information continuously and propose to regional teams segmentation and targeting models for POLY4 campaigns.


• Collect and report competitor activities to regional leadership team e.g. pricing structures/commercial implementations at farm level (at all downstream levels), marketing and commercial activities and implications for POLY4 campaigns, propose proactive/corrective response.


• Continuously collect and consolidate key buying factors, in coordination with regional agronomists, report to regional leadership team.


• Assist in implementing marketing strategies and contribute to operational planning processes.


• Support sales development efforts and provide assistance to country-specific marketing activities.


• Participate in relevant stakeholder engagements and ensure actions are consistent with sustainability expectations.
  
  Knowledge and experience required:


• Previous experience in similar functions and in the fertilizer, other agribusiness or relevant industries.


• Technical and regional customer/GTM understanding.


• High level knowledge of computer applications including MS Office suite, Adobe Creative Suite, CRM systems, and tools like web analytics and Google AdWords


• Methodical organisation skills combined with a customer-centric mindset.


• Comprehensive grasp of marketing fundamentals encompassing both traditional and digital techniques such as SEO and social media, along with proficiency in market research methodologies.


• Highly proficient in spoken and written English essential, and additional language would be a plus


We are looking for the right candidate to possess and apply the following skills at a defined level.

• Possessing commercial acumen alongside a flair for creativity.


• Hands-on approach to work, demonstrating resilience under pressure and adept prioritisation to fulfill project requirements.


• Effective collaboration across diverse disciplines and organisations, with clear and concise communication.


• Capable of making decisive decisions and maintaining practicality even in high-pressure situations.


• Demonstrating enthusiasm in the workplace and adopting a proactive "can-do" attitude.


• Eagerness to learn and open to mentorship.
  
  We aim to lead the industry by pursuing ever safer and more responsible ways of working, demonstrating integrity, and showing care and respect for people and the planet. That means we are constantly seeking new opportunities to mine and process our products sustainably, using less water, less energy and more precise extraction technologies. As the custodians of coal and other precious natural resources - diamonds (through De Beers), copper, platinum and other precious metals, iron ore and nickel - our extraordinary teams work safely and collaboratively, with the utmost consideration for local communities, our customers and the world at large., Anglo American is a leading global mining company, and our products are the essential ingredients in almost every aspect of modern life. Our portfolio of world-class competitive mining operations and undeveloped resources provides the metals and minerals that enable a cleaner, greener, more sustainable world and that meet the fast-growing consumer-driven demands of the world's developed and maturing economies.


Our mission is to help farmers around the world increase crop production by improving their efficiency, effectiveness, flexibility and sustainability. POLY4 is a multi-nutrient, low-chloride fertilizer derived from a naturally occurring polyhalite mineral. With no chemical processing and low carbon footprint during manufacturing, POLY4 is suitable for organic farming and offers season-long crop nutrition by supplying four essential nutrients - potassium, sulphur, magnesium and calcium - in one product.

This balanced nutrition backed up by years of global agronomic data, will help increase yields, improve crop quality, and enhance structure and nutrient legacy of soils.

This role is to be located in the UK, France, Germany, Italy or the Netherlands

When you join Anglo American, you can expect to enjoy a competitive salary and benefits package. But more than this, you'll find yourself in an environment where the opportunities for learning and growth are second to none. From technical training to leadership program's, we bring out the best in our people. There are plenty of opportunities to move onwards and upwards too. We're a large, successful multinational company - and we're still growing all the time.

How we are committed to your safety
Nothing is more important to us than ensuring you return home safely after a day's work. To make that happen, we have the most rigorous safety standards in the industry. Not only that, we're also continually investing in new technologies that are helping to make the industry safer.

Background checks
Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

Inclusion and Diversity
At Anglo American, we embrace change and promote an inclusive and diverse environment where you can bring your whole self to work, every day. We are adopting new approaches to recruitment, talent development, mentoring, parental leave, and flexible working to further support diversity across our business.