Senior Commercial Manager (D2C)

As a Senior Commercial Manager, you'll lead on multiple strategic programmes as the Direct to Consumer (D2C) continues to evolve. The Commercial Development team is responsible for forecasting and budgeting, defining new business models, optimising pricing, and driving our growth strategy. The role spans all areas of D2C, including the PlayStation Store and PlayStation Direct.
This is a role that establishes relationships and supports the implementation of change across a variety of teams across PlayStation with a focus on D2C, Product & Engineering groups, Marketing, and the Services team.
What you'll be doing:
Define and Execute Winning Pricing Strategies

Bring expertise to the forefront by implementing pricing methodologies that reflect the true worth of our products and services and pricing elasticity
Deploy data analytics and economic experience to design and execute pricing strategies that keep the Direct to Consumer pricing in a competitive position
Collaborate with diverse teams to understand market trends, customer behaviour, and align pricing decisions with business goals
Work closely with technical teams to build and fine-tune pricing algorithms, ensuring they align seamlessly with business objectives
Use statistical modelling and machine learning to create predictive pricing models that adapt swiftly to market dynamics using a variety of internal and external data sources
Conduct thorough cost-benefit analyses, shaping pricing decisions to maximize overall value for the company

Player and Publisher Satisfaction

Dive deep into customer feedback and engagement metrics to gauge the impact of pricing changes on player satisfaction at a global and regional level
Collaborate closely with publishers, understanding their goals, and ensuring our pricing strategy aligns with their expectations

Collaborate Across Teams

Engage proactively with product & engineering managers, marketing teams, and other stakeholders to ensure our pricing strategies align with overarching business objectives
Work closely with finance teams to ensure our pricing models are not both strategic and financially sound
Understand and help the continued build of Customer Lifetime Value (CLV) models and use across the business

Proven track record in value based and dynamic pricing strategies, data analytics, and economic modelling
Deep understanding of economic theory and its practical application in pricing decisions
Experience in creating and implementing price recommendation algorithms
Excellent commercial and financial acumen with experience in revenue growth
Strong communication skills, a proactive attitude, and a drive for result
Strong understanding of both digital media distribution and eCommerce
Strong interpersonal and time leadership skills and the ability to coach and up skill team members.

PlayStation isnt just the Best Place to Play its also the Best Place to Work. Today, were recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.Role Overview

Discretionary bonus opportunity
Hybrid working model (FlexModes)
Private Medical Insurance
Dental Scheme
25 days holiday per year
On Site Gym
Subsidised Caf
Free soft drinks
On site bar
Access to cycle garage and showers

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

United Kingdom, London