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Senior Consultant Marketing & Consumer Intelligence, Global Project Team (m / f / d)

Gfk

Senior Consultant Marketing & Consumer Intelligence, Global Project Team (m / f / d)

£40000

Gfk, City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 2 weeks ago, 4 May | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 3716674eed7449dbb1873d568219156f

Full Job Description

  • Co-design and implementation of a global Tracking Program across two sub-programs Incidence Tracker and Brand Tracker

  • Cover & manage a certain set of countries (as portion of global tracker) setup waves, management of fieldwork, reporting in interaction with stakeholders

  • Design of additional bespoke ad hoc solutions as requested by client

  • Manage and organize day to day operations across business functions

  • Ensure high quality delivery to client on all levels of the client organization, i.e. global HQ and local subsidiaries


    • Key Activities / Accountabilities
  • Orchestrate local GfK client servicing hubs

  • Cover a certain set of countries (part of the global tracker) setup of waves, management of fieldwork, reporting in interaction of various stakeholders

  • Dispatch workflow and country-level research specs to all parties involved

  • Consult on scheduling, sampling and methodological approach on country level

  • Update content of the questionnaires on an ongoing basis

  • Support and guide Operations in development and ongoing optimization of E2E platform

  • Train local client and GfK subsidiaries and fieldwork suppliers on the use of E2E platform

  • Optimize process for data weighting, quality checking, review, release and upload in client platform

  • Constantly monitor quality score for external agencies

  • Develop and deliver (partly automated) reporting process and library in consultation with client

  • Maintain timelines of deliverables, coordinate resources, and ensure compliance with all budgetary constraints

  • Consult on tracking program outcome leveraging Marketing and Data Science to fulfill client's demands and achieve project objectives

    Bachelor s / Master s degree in Business Administration, Marketing, Sociology or equivalent experience

  • At least 4-5 years experience in international market research & consulting ideally within tobacco industry

  • Methodological skills related to research and analytic projects

  • Good understanding of online and offline methodologies for data collection

  • Eagerness to learn, an open mindset & team spirit

  • Creativity and the ability to address real-world business problems analytically

  • Good presentation and communication skills

  • Very good German and English language skills

    We are an ethical and honest company that is wholly committed to its clients and employees. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity, focusing on all of our employees reaching their full potential.


    • We respect and value every employee regardless of race, ethnicity, gender, sex, sexual orientation, age, personality, experience, culture, faith, socio-economic status, or physical or mental disabilities.

    We endorse the core principles and rights set forth in the United Nations Declaration of Human Rights and the Social Charter of Fundamental Rights of the European Union, promoting the universal values of human dignity, freedom, equality, and solidarity.