Senior Content Lead

Aptean

Posted 3 weeks ago, 12 Apr | Get your application in now before you miss out!

Closing date: Closing date not specified

job Ref: 86caa2d540d840879ee12902b2fac6db

Devise and execute a content strategy that speaks to a diverse B2B audience across multiple industries and SaaS solutions (ERP, PLM, WMS, Routing and Scheduling, and others).

Collaborate with Product Marketing on end-to-end campaign creation, including identifying ICPs, personas, messaging, buyer's journey mapping and asset requirement and development.

Craft and manage a wide range of technical but creative content, including industry-specific whitepapers, market researches , case studies, blog posts, and thought leadership articles , etc.

Collaborate with stakeholders from various industries to ensure content relevance and alignment with sector-specific needs.

Lead cross-industry content initiatives, working closely with the Global ABM and P roduct Marketing teams , S ales, and T echnical teams to accurately represent our multifaceted solutions.

Leverage, adapt, augment and localise global campaigns to match regional nuances and product differences.

Perform content audits, gap analyses, and leverage insights to tailor strategies for diverse industry audiences and user journeys .

Manage content production from ideation to distribution, ensuring consistency and quality across different platforms and industries.

Track and analyse content performance across sectors, using data to drive strategy and content optimi s ation.

Leverage AI adoption to speed up content creation and improve processes.

Minimum 5 - 7 years of experience in content strategy and process management, with a focus on the B2B tech sector. Agency experience is also welcome.

Proven track record of producing engaging, industry-specific content for diverse B2B audiences.

Strong understanding of various industries and personas within the B2B tech space and the ability to adapt content to different market needs.

Exceptional research, writing, and editing skills, complemented by a keen eye for detail.

Experience in collaborating with cross-functional teams and stakeholders from various departments.

Proficiency in creating content for digital marketing, SEO optimisation , content analytics , and generative AI tools .

Bachelor's degree in Marketing and Communication , Journalism, English, or a related field.

Aptean is a dynamic, fast-growing organi s ation dedicated to bringing speciali s ed software solutions to customers across a wide array of industries. We are proud of our fast-paced and results-oriented culture where creativity, flexibility and reliability are essential.

Unique opportunity to influence and shape content strategy across a variety of industries in the B2B tech space.