Senior Marketing Manager

The Senior Marketing Manager will create, deliver and manage outstanding and profitable marketing campaigns and strategies for UK and international releases.,

• Design and oversee innovative and comprehensive marketing campaigns for Polydor's key artists, projects and activities


• Work alongside the digital marketing team to devise engaging cross-platform digital campaigns, embracing new technologies/platforms and maximising opportunities across paid advertising, organic content, CRM and creator campaigns


• Manage individual budgets, keeping in line with agreed spends


• Develop successful relationships both within the label internally and externally with artist management teams, creatives, promo teams etc. to maximise campaign effectiveness


• Work alongside the international team to produce successful cross-territory marketing initiatives


• Have an excellent understanding of the consumption landscape including partner/streaming strategy


• Grow Polydor's e-Commerce revenue with a detailed focus on merchandise and added value product opportunities


• Identify new growth areas, fan communities, trends and new potential revenue opportunities, integrating these elements into innovative and engaging marketing campaigns


• Nurture fan communities with bespoke activations, events and online/in real life initiatives. Identify trends and be reactive to cultural moments


• Collaborate with the creative team on the execution of photo shoots, artwork and all supporting content including videos and shortform


• Work with the central insight team to inform campaign planning and identify new revenue streams


• Ensure all information is accurately communicated to all departments regarding release plans, changes, developments etc.
  
  Record of successful decision-making to grow artist brand awareness and associated revenue


• Have the experience to make crucial campaign decisions across the full marketing remit including financially, creatively, and strategically


• Able to establish strong and trusted relationships with artists, artist management and stakeholders throughout Universal


• Proven authoritative knowledge of charts, trends, artists and revenue opportunities.


• Ability to identify and nurture artist talent


• Proven capability to work autonomously, demonstrating the ability to make decisions in a high-stakes environment


• Drive, motivation & managerial skills to take high-profile projects successfully from inception to completion, often simultaneously and under pressure


• Experience of working with artist of various sizes and budgets from development to platinum-selling


• Excellent inter-personal skills and the ability to deal with difficult situations with tact and diplomacy


• Strong communication skills, written and verbal, and outstanding presentational ability


• Previous experience in negotiating with artists, artist management, internal stakeholders and senior management


• Prepared to adapt the role and it's requirements to suit an ever-changing music landscape
  
  It's the passionate and dedicated team at Universal Music who help make us the world's leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
  
  Group Personal Pension Scheme (between 3% and 9%)


• Private Medical Insurance


• 25 paid days of annual leave


• Interest Free Season Ticket Loan


• Holiday Purchase scheme


• Dental and Travel Insurance options


• Cycle to Work Scheme


• Salary Sacrifice Cars


• Subsidised Gym Membership


• Employee Discounts (Reward Gateway).