SEO Strategist

We are seeking a talented SEO Strategist to join our digital marketing team at IFS. This is an opportunity for an individual with a passion for SEO to drive digital growth at a fast-growing enterprise software company. With a demand generation mindset, you'll drive our organic growth strategy and have full responsibility for driving the global SEO strategy, activities and measurement. Reporting to the Global Digital Marketing Director you will manage and be supported by an SEO agency. You will be the centre of excellence for SEO and work closely with regional, local and industry marketing teams to enhance our website and user experiences, elevate the IFS brand, develop the content strategy and maximize conversion opportunities.To be successful in this role you will need excellent SEO, analytical and content skills, and to be collaboratively minded - helping other people to be successful to achieve your own goals.Tasks include but are not limited to:Execute comprehensive SEO
strategies to increase organic traffic, improve search engine rankings, and drive business growth.Manage the SEO agency day to day to drive performance against company goals; defining the jobs to be done each month, managing a tracker, arranging and leading regular callsCollaborate closely with cross-functional teams including content, design, brand and comms to ensure SEO best practices are integrated into all aspects of content creation.Contribute to the marketing content strategy, ensuring it represents SEO objectives.Evangelise the importance of SEO with key stakeholders and the wider teams in the business to maximise opportunities and drive leadsWork closely with the website team, providing strategic direction to the website roadmapEducate wider marketing team on SEO, producing training materials and documentation where required, and hosting internal training sessionsReview monthly website technical audits and work with your colleagues, developers and the agency to
resolve the issues affecting SEO performanceUnderstand and interpret industry developments to maximise our SEO strategyMonitor and analyse website performance using tools such as Google Analytics, Search Console, and other technologyProvide regular reports and actionable insights to leadership and stakeholdersPrepare monthly reports against marketing wide targetsStay abreast of industry trends, algorithm updates, and best practices to continuously refine and enhance our SEO strategies.Explore and leverage AI-driven tools and technologies to enhance SEO strategiesStay updated on AI advancements and identify opportunities to incorporate AI into SEO processes such as keyword research, content optimization, and predictive analytics.Use Asana to manage your work across projects and tasks

Minimum of 2 years of proven experience in SEO, with a track record of driving organic traffic and improving search engine rankings, website performance and content optimisationProven ability to develop and execute successful SEO strategies that align with business objectives and drive measurable resultsStrong analytical skills with the ability to interpret data and generate meaningful insight to create solutions and actions.In-depth understanding of SEO best practices, algorithms, and ranking factors, content management, link-building, keyword research and related skills,Advanced understanding of technical SEO, on-site and off-siteExperience managing an external agency or 3rd partiesProficiency in tools such as GA4, Search Console, SEMrush, or similar software.Experience of managing website and content migrations from a SEO point of viewA keen interest in how AI can support SEO strategies and activities, and awareness of the ethical considerations to ensure
responsible and ethical use of AI in SEO

Additional Information

Ability to demonstrate deep subject matter expertise in a simple and concise wayExecution and results orientated with the ability to dissect complex problems, identify solutions, and drive these solutions to completion with a high degree of autonomy,Exceptional English language skillsComfortable working in a fast-paced environmentExcellent communication skillsComfort challenging assumptions and opinionsStrong organizational and leadership skillsSelf-motivated with a proactive approach to problem-solving and staying updated on industry trends.

IFS is a billion-dollar revenue company with 6000+ employees on all continents. We deliver award-winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really mattersu2013at the Moment of Serviceu2122.At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers, but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a
winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.